We've built a business that really, truly scales so much more efficiently than your traditional brick-and-mortars. "There's no brick-and-mortar, and it's a company that's largely pioneered the DTC online wireless category. "That's quite literally the business model of Mint," he said. Mint operates with far less overhead than the top three wireless providers - T-Mobile ( TMUS), AT&T ( T), and Verizon ( VZ) - and that's what makes this kind of price cut possible, said Reynolds. I've just never quite understood how, when wireless is an essential service, why you'd pay $100 a month for something when you could get the exact same thing for $15 a month." 'Quite literally the business model of Mint' "It's a company that thinks different and pivots when it needs to. "This is the exact reason I became an owner of this company," Reynolds said. Most major wireless carriers' plans start at at least $60 a month, and it's a good time to offer consumers a discount - according to the Bureau of Labor Statistics, inflation last month was at its highest since 1981. It's a " deflation" campaign that's in direct response to both major wireless companies' rate hikes and the inflation crisis rattling consumers. From there, even an unlimited plan only costs $30 a month.
Until July 5, Mint is dropping the price of all its plans to $15 a month for the first three months. In recent years, Mint's become known for its humorous, deft commercials, and counterintuitive promotions, including a current campaign. Though Mint doesn't disclose the size of its user base or Reynolds's stake, the company says it has more than doubled in size annually since it was founded five years ago.
On top of his other investments and movie-star-related activities, Reynolds is an owner of Mint, a mobile virtual network operator that he first invested in back in 2019. Telecom company Mint Mobile is cutting rates, and Ryan Reynolds is here to tell you why: "Because we don’t hate you.”
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